Sembla que si: “Intel has just bought Toronto-based digital signage company CognoVision. According to a report on the Daily Dooh, the acquisition price is around $17 million.”

CognoVision, segons la seva definició, fa el següent:

” CognoVision is a provider of real-time audience measurement and retail intelligence solutions for retailers & the out-of-home advertising industry. We serve retailers, advertisers, digital signage networks, media planners, and market research companies. Our solutions help companies measure the effectiveness of in-store marketing and understand shopper behavior.

Using small camera sensors and computers, our anonymous face detection and people tracking software gathers data on how people watch ads and how they move within a store. The technology can determine how many people looked at advertising, how long they looked for, their gender, how they move within a store, and can also adapt advertising to cater to viewers in real-time (i.e. an ad can be changed based on the gender of the viewer in-front of a screen). This information can be used to dramatically improve the effectiveness of ad campaigns, increase product sales and advertising revenue, optimize retail execution and reduce operational costs. We deliver accurate viewing metrics for a variety of media delivery methods including digital screens, posters, and product displays.

CognoVision’s solutions have been specifically designed to be scalable, accurate, turnkey solutions. Our solutions work for many different media delivery vehicles, including digital signs, posters, product displays, and essentially any object or environment that requires an understanding of the number of people who look in a specified direction.“